Bodyworks by Bull

After 15 Years, Still Bullish on Helping People in Pain

From left to right: Susan Maranon, Danielle Cowart, Bull Tullock, Alice McConnell, Susan Tullock and Rocky

Earl “Bull” Tullock became a licensed massage therapist in 1980, but he didn’t fulfill his lifelong dream— starting his own therapeutic massage practice—until 2004, when he retired from the U.S. Air Force and opened Bodyworks by Bull Therapeutic Massage, in Shalimar.

So who wants to be worked on by someone named Bull? It turns out that a lot of people do. 

“Not many tourists find their way to us,” he says. “As a result, we are a family-owned, repeat-business practice that serves our local community.”

Susan Tullock credits her husband’s tireless enthusiasm for helping people and fierce entrepreneurial spirit for making and keeping their practice successful. 

“Bull’s mission for the practice is to improve people’s health and quality of life through the use of our 30-plus years of experience, our knowledge and our hands,” she says. “We’ve made it our goal to change and grow and stay educated on the latest modalities to help our clients get out of pain and continue on with their active and busy lives.”

Bodywork treatments

In that spirit, Bull and Susan have assembled a team of licensed therapists who are certified in a variety of natural and holistic therapies, such as ART (Active Release Technique), a trademarked technique that addresses issues resulting from either a specific injury or cumulative injuries caused by repetitive use; ACE Vacuum Therapies, a trademarked modality that “can profoundly affect physiology and structure, enabling the body to release old restrictions and compensatory patterns, and return to healthy functioning,” Bull says; and reflexology, a system of bodywork based on the principle that every part of the body, including the glands and organs, corresponds to a specific reflex in the feet or hands.

Other healing modalities offered at Bodyworks by Bull include neuromuscular therapy; Activated Isolated Stretching (AIS); Instrument Assisted soft-tissue manipulation (AISTEM); advanced orthopedic sports massage; myoskeletal alignment (MAT); RockTape; far infrared sauna; and Biomat.

Therapeutic skin and nail treatments

Bodyworks by Bull also offers selective therapeutic skin and nail services. It's premium pedicures, for example, address corresponding health issues such as broken or ingrown nails, stressed feet and diabetic foot care. 

Bull says he and his team hand-picked every product line used in their services and treatments, from Bioelements skin care, which targets the uniqueness and range of all skin types and concerns, to Melaleuca cleaning and laundering products. 

“We are always conscious of the environment and the health and safety of our clients,” he says.

Clients have responded in kind, so that 15 years after Bodyworks by Bull Therapeutic Massage first opened its doors, it continues to grow and evolve. 

“If you find yourself in our waiting room, just look around for the little white binder,” Susan says. “It’s a fun read that chronicles all of the journeys that have made us what we are today: bullish on pain.”

Location: 4 9th Ave., Ste. B, Shalimar, FL. For appointments or information, call 850-651-2286 or visit Gift certificates and military discounts available.

Edit ModuleShow Tags

More from Natural Awakenings

Integrative Chiropractic

As the only healthcare provider in Gulf Breeze and the surrounding community that provides thermography scans, Integrative Chiropractic and Physical Therapy Solutions has doubled down on its longtime commitment to use safe and natural methods to treat the whole individual, says owner Dr. Karen Cann.

Holistic Healing for Heroes

H4H seeks to provide information about, and access to, alternative and non-pharmaceutical methods for treating post-traumatic stress disorder in former military service members, first responders and their families.


Not long ago, Sharalee Hoelscher was seated on an airplane next to a geriatrician, and so she took the opportunity to ask her seatmate a question: “What’s the most important thing we can do now to make old age easier later?” The doctor didn’t hesitate. “Keep moving!” she replied.

Miracle Masque

Since ancient times, indigenous cultures have used the clay formed by volcanic ash as a healing agent. The modern appreciation for all-natural health products has ignited fresh interest in the benefits of bentonite clay.

When it comes to health, what goes on the body is as important as what goes in it.

A recent study by Women’s Voices for the Earth warns that chemicals in standard salon products are dangerous to both salon professionals and clients alike. “Studies across the globe have found correlations between chemical exposures in salons and adverse health outcomes in employees,” said lead author Alexandra Scranton, WVE’s director of science and research.